The exclusive Australian distributor of Jamie Oliver’s range of kitchen accessories and gadgets, McPherson’s Consumer Products, has expanded the culinary offerings of the celebrity chef, adding to the already popular collection.
“It is fantastic being able to work with Jamie Oliver on this range of products,” says Vivienne Winborne, product manager of kitchenware at McPherson's Consumer Products.
“Consumers can be sure that when buying an item from the range they are taking home something that Jamie has really been involved with and would use himself. McPherson’s are confident that consumer response to this high quality range is going to be positive, as people continue to get back into the kitchen.”
The new line-up includes both core range extensions and new categories.
Jamie Oliver’s essential hanging tools is the first of the new categories for 2010 and includes a slotted turner, a slotted fish slice, a ladle with pouring lip, a serving spoon and a straining spoon, with a potato masher and tongs completing the mix.
All items are manufactured from brushed stainless steel and feature soft touch handles and with the ergonomic shape of each tool determined by Oliver himself, the cookware is set to bring a professional finish to domestic kitchens.
New additions to the gadget line-up include a can opener and apple corer, which incorporates a clever twisting handle function that easily removes cores as well as a pair of graters and a beech wood chopping board.
New packaging will be rolled out for the kitchen utensils over the next six months, which is aimed to support retail sales and promote consumer awareness.