The much loved children’s lifestyle brand of clothing and accessories, eeni meeni miini moh, has offered retailers a sneak peek at its 2010 Christmas collection, which will be launched in September alongside the spring/summer range.
The collection features the soft, natural fibres the brand has become renowned for and the range teams fashion forward designs with a sophisticated colour palette, with tomato red, putty and moss green replacing louder and more common Christmas colours.
“Due to the popularity of our Christmas collection, which was originally launched in 2007, we have regularly introduced new products,” says Elizabeth O’Connor Cowley, head designer and co-founder of eeni meeni miini moh.
“We began with our Christmas stocking, then introduced an advent calendar and this year we are launching our first ever Santa sack.”
Positioned at an accessible price point, Christmas stockings retail for a recommended $34, while advent calendars and Santa sacks retails for $39 and $49 respectively.
Products from the new Christmas collection display eeni meeni miini moh’s signature handwriting and figurative drawings.
Eeni meeni miini moh will also be opening the company’s first concept store in the coming months, with construction already underway.
“A concept store will allow us the opportunity to exhibit our products in our own distinctive design language and create a space where we can express our individuality and culture,” O’Connor-Cowley says.
The concept store is set to showcase the company’s entire collection including children’s apparel, accessories, toys and bed linen.